Show prices with VAT
VAT
Show prices with or without VAT?
If you’d rather view prices based on the final price you pay, then slide the button to ‘on’ at the top centre of the website.
Keith Prowse - Event Analytics
From insights to impact, from strategy to story: curating unforgettable data driven premium experiences.
Event Analytics, a sub-brand of Keith Prowse, has grown organically, fuelled by a desire from rights holders keen to understand their Premium Tier customer, offers, space utilisation and potential revenue this segment can unlock.
Our mission is to create unique strategies for rights holders around hospitality, encompassing partners, sponsors and all Premium Tier customers, through an iterative consulting process. We are committed to empowering businesses with unparalleled insights into the dynamic landscape of sports hospitality experiences. Our expertise lies in extracting meaningful insights from datasets, highlighting trends and identifying efficiencies. Leveraging this data-driven analysis, we redefine offers, create a logical tiering approach to product range, help clients understand current and future market conditions, and curate bespoke strategies that elevate the premium experience and drive revenue.
Driven by a passion for both sports and business, we strive to be the catalyst that transforms how companies engage with their key customers and stakeholders whilst keeping the sport at the centre of the experience. Our dedicated team of experts, spanning a multitude of disciplines is focused at guiding venues and rights holders toward a deep understanding of hospitality tiering, enabling them to make informed decisions that resonate with their audience and align seamlessly with market trends.
At the heart of our mission is the belief that every sporting event is an opportunity to forge lasting connections. We endeavour to unlock the full potential of sports hospitality, creating memorable, immersive experiences that not only meet but exceed the expectations of our clients. Through meticulous research, strategic acumen, and a commitment to excellence, we aim to be the trusted partner that transforms sports hospitality into a strategic advantage for businesses.
In every venture, we uphold the values of integrity, innovation, and collaboration.
Let us help you reimagine your hospitality.
Usama Al-Qassab, Marketing and Commercial Director, The All England Lawn Tennis Club
At ‘The Championships, Wimbledon’ we partnered with our hospitality partner, Keith Prowse, to consult on the next phase of our hospitality Master Plan and strategy, as we pursue our mission of delivering excellence in experience for our guests.
Keith Prowse has been a long-term strategic partner for many years and their collaborative approach from the outset, confirmed that they were genuinely invested in our success and dedicated to deliver innovative, tailored solutions.
The team at Keith Prowse demonstrated an outstanding level of industry expertise, which married with a deep level of understanding for our business, our guests, and the nuances of various stakeholder groups. Their insights were forward-thinking, reflecting a keen understanding of global market dynamics and future trends, whilst their recommendations inspired confidence as they sensitively balanced the unique heritage of ‘Wimbledon’ with the ever changing and increasing demands of our guests.
In summary, what sets the Keith Prowse team apart is the ability to collegiately craft a clear and compelling vision for future growth, a strategic roadmap of how this could be delivered, and a comprehensive plan backed by experience, data, and insight.
Cedric Cornelis, Chief Commercial Officer, Tennis Australia
Keith Prowse helped Tennis Australia design an ambitious vision for the Australian Open’s premium hospitality products. Their approach combined global data analysis with a collaborative, iterative process across the business. The project goal involved a thorough evaluation of our hospitality products, with the aim of creating a full strategic growth plan based on our unique circumstances.
Over the course of a 4-month project, the collaboration provided real insight into all aspects of world class hospitality products and trends: marketing, digital, operations, benchmarking, product range, trends, future market conditions and innovation to name a few.
The strategic vision expects to yield tangible revenue growth and enhanced customer experiences over the next 5 years.