- Keith Prowse and the LTA have renewed their successful hospitality partnership for another five years
- Continuing their commitment to growth and innovation, new and exciting features such as "The View” will be unveiled in 2025
- A powerful partnership that will elevate the prestige of both the ATP500 and inaugural WTA500 event
Thursday 14 November 2024, London: The LTA and Keith Prowse have today announced a five-year extension of their exclusive hospitality partnership which began in 2014, solidifying their commitment to delivering world-class experiences at the prestigious ATP500 and WTA500 events at The Queen's Club.
This renewed partnership will see the two organisations continue to push the boundaries of tennis hospitality, with exciting new initiatives like "The View" set to debut in 2025. This premium informal experience will offer guests a unique blend of home comfort, style, and exclusivity. The addition of the WTA500 event in 2025 marks a significant milestone for women's tennis and highlights the growing popularity of the sport.
"We are delighted to extend our partnership with Keith Prowse," said Chris Pollard, Managing Director, Commercial and Operations at the LTA. "Their commitment to innovation and excellence aligns perfectly with our vision for the event. Together, we are determined to continue to elevate our guest’s experience and set the highest standards in tennis hospitality."
Andy Vinsen, Managing Director of Keith Prowse, added, "We are delighted to extend our long-standing partnership with the LTA. The ATP500 and WTA500 events at The Queen's Club provides the perfect setting for world-class tennis and unparalleled hospitality. Our shared passion for innovation will drive us to create even more unforgettable experiences for guests."
About Keith Prowse
Keith Prowse is the UK’s hospitality industry leader with official appointments at The Championships, Wimbledon, Allianz Stadium, Edgbaston Stadium, The Kia Oval, LTA Championships at Queen’s Club, Rothesay International Eastbourne and American Express presents BST Hyde Park.
They’re the multi award-winning Experience Experts and have been for over 200 years and counting.
Keith Prowse are part of Levy UK, the sports, leisure and hospitality division of Compass Group UK & Ireland.
Keith Prowse, Webb Ellis House, Rugby Road, Twickenham TW1 1DS