- UK’s leading provider of premium sporting and cultural experiences to become London venue’s ‘Official Experiences Partner’
LONDON, 11 February 2025: Keith Prowse, the UK's leading provider of premium sporting and cultural experiences, has today announced a new multi-year partnership with Excel London to become its Official Experiences Partner.
Established over 200 years ago, Keith Prowse will now provide access and exclusive hospitality packages to Excel’s wide portfolio of clients and attendees to some of the biggest sporting and cultural events across London and the UK. In addition, the partnership will see Keith Prowse craft a range of premium and VIP experiences for some of Excel’s existing high-profile events.
Renowned for creating memorable experiences for both business and individual clients alike, Excel joins a list of iconic venues and stadiums across the country where Keith Prowse is officially appointed including The Championships, Wimbledon, Allianz Stadium, LTA Championships at the Queen’s Club and Edgbaston Stadium.
Excel’s Chief Commercial Officer Simon Mills said: “At Excel we’re constantly striving to further enhance the offerings to our clients, event organisers, exhibitors and attendees in all areas from venue facilities and connectivity, through to production and now hospitality.
“Many of our four million annual visitors are also influencers or decision-makers when it comes to selecting business entertainment for their company and spend extended periods of time in London and the UK. With the continued growth of the experience economy and the role of face-to-face in building relationships and networking, we feel we can drive considerable brand and business value for both parties via our new partnership with Keith Prowse.”
Jim Speed, Commercial Director at Keith Prowse, said: “This partnership with Excel London marks a truly exciting chapter for Keith Prowse. It aligns perfectly with our core values of innovation, collaboration, and delivering exceptional experiences. This collaboration not only expands our reach and enhances our service offerings but also provides our customers with access to a wider range of premium experiences at a world-class venue. We are confident that this partnership will set a new benchmark for event hospitality and solidify our position as the industry leader."
- ENDS -
NOTES TO EDITORS:
About Excel London:
Excel London, part of ADNEC Group, first opened in November 2000, in an area of huge regeneration in London’s historic Royal Docks. Almost 25 years later it has become one of Europe’s largest and most successful event venues, hosting some 400 shows per year and welcoming around four million visitors from every corner of the globe.
From major medical congresses including the European Society of Cardiology, through to the World Travel Market trade show and the all-electric Formula E motorsport championship, Excel hosts an array of events all bringing communities and businesses together through the power of face-to-face. Indeed, events hosted at Excel generate around £4.5 billion in economic impact for London and support approximately 37,500 jobs throughout the events industry. Over recent years, Excel has seen significant investment by owners ADNEC Group in its facilities, and is currently embarking on an additional 25,000sqm expansion programme opening soon.
More recently, it has played host to an array of immersive experiences such as Disney100: The Exhibition, inspiration behind Excel’s new Immerse LDN – a kilometer stretch of redeveloped waterfront becoming the London’s newest entertainment district.
Excel also prides itself on championing sustainability and is certified carbon neutral – the first UK venue of its kind to achieve the international recognised PAS 2060 status – and has pledged a net zero target of 2050.
Website: www.excel.london
Social media: https://linktr.ee/excellondon
Press Contacts:
Tom Phillips | PR & Communications Manager
E: [email protected] | M: +44(0) 7812 206260
About Keith Prowse:
Keith Prowse is the officially appointed at many iconic venues and stadiums across the country, including Excel London, The Championships, Wimbledon, and Allianz Stadium, they have a 220-year history of delivering unforgettable moments. From the biggest sporting events to the most prestigious cultural gatherings, Keith Prowse creates memorable experiences for both corporate and individual clients. Innovation and customer service are at the heart of what they do.
#ExperienceExperts | Visit Keith Prowse
Show prices with VAT
VAT
Show prices with or without VAT?
If you’d rather view prices based on the final price you pay, then slide the button to ‘on’ at the top centre of the website.