• Following a successful sales year, across all packages in 2024, a new Premium Informal experience – The View - added to the portfolio for ‘25
• Week-day packages sold out by end of March ’24; earlier than ever before
• Rise in consumer purchasing especially at the weekend, aligns with current trend
• Keith Prowse have been the official provider of hospitality to The Lawn Tennis Association since 2014
Monday 29 July 2024, London: Keith Prowse, the official hospitality partner of the Lawn Tennis Association (LTA), is proud to announce the launch of "The View," a new premium experience at the prestigious grass court tournament. This exciting addition comes on the heels of a successful 2024 tournament, which saw American tennis star Tommy Paul claim his first-ever grass court title.
Seven distinct experiences cater to every fan
With the introduction of The View, the tournament now offers a comprehensive suite of seven hospitality experiences, catering to a diverse range of preferences. These experiences range from the relaxed and social “Informal” through to the ultimate luxury of the “Super Premium”.
The View was meticulously crafted in close collaboration with the LTA team and launched following the tournament’s record-breaking annual sales cycle in 2024.
- VIP lane at main entrance and straight into a first-floor space, with enviable views
- Hospitality happens best when informal around the kitchen, hence the space has been designed to reflect this most important of rooms
- Featuring smaller areas in which to have conversations, an inside/outside sit up bar, pamper space and a large dual-sided balcony overlooking outside courts
“We are thrilled to celebrate ten years of partnership with the LTA," said Nick Gratwick, Director of Business and Product Development at Keith Prowse. "Selling out hospitality packages ahead of schedule in 2024 underscores our unwavering commitment to continuous improvement, innovation, and delivering exceptional guest experiences. We are confident The View will be a welcome addition for discerning tennis fans seeking an unparalleled way to enjoy the tennis.”
About Keith Prowse
Keith Prowse is the UK’s hospitality industry leader with official appointments at the LTA Championships at The Queen’s Club, Rothesay International Eastbourne, The Championships, Wimbledon, Twickenham Stadium, Edgbaston Stadium, The Kia Oval and American Express presents BST Hyde Park. They’re the multi award-winning Experience Experts and have been for over 200 years and counting. Keith Prowse are part of Levy UK, the sports, leisure and hospitality division of Compass Group UK & Ireland.
About Lawn Tennis Association (LTA)
The LTA is the National Governing Body of tennis in Great Britain. We are here to govern and grow tennis, from grassroots participation through to the professional game. Our vision is “Tennis Opened Up” and we’re on a mission to transform communities through tennis. We work with schools, with volunteers, with coaches and with venues across the whole country. We also represent the interests of over 1,500,000 Members, men and women, girls and boys, playing on more than 23,000 courts. The LTA runs and supports a network of 11,500 approved tournaments for players of all ages, the four corner-stones of which are the premier grass-court events leading up to The Championships, Wimbledon: the Rothesay Open Nottingham, the Rothesay Classic Birmingham, the cinch Championships (at The Queen’s Club, London) and the Rothesay International Eastbourne.
For further information about the LTA and tennis in Britain, visit www.lta.org.uk or follow us on Twitter @the_LTA