Guests laughing and chatting in the Great Oak Roof Garden hospitality terrace at BST Hyde Park
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Why You Should Consider Entertaining At BST Hyde Park

three minutes

When it comes to corporate hospitality, many businesses instinctively turn to client lunches or fine dining at events. While these options undoubtedly have appeal - and some of our favourite experiences we offer are on the more formal and luxurious side, with exceptional fine dining experiences - the evolving landscape of business relationships calls for more dynamic and memorable ways to engage clients, employees, and partners. BST Hyde Park offers this unique hospitality opportunity. Blending world-class music with an informal and exhilarating atmosphere, this is the world of new hospitality.

Here’s why entertaining at BST Hyde Park should be on your radar and how it can deliver an exceptional return on investment (ROI).


Guests smiling in the Great Oak Roof Garden terrace at BST Hyde Park

A Bold and Memorable Experience

BST Hyde Park is no ordinary event. Held annually in one of London’s most iconic green spaces, this music festival attracts true legends and superstars. The 2025 line-up already boasts headline acts like Jeff Lynne’s ELO, Noah Khan, Sabrina Carpenter and Zach Bryan, providing a once-in-a-lifetime opportunity to witness these global stars perform live.
For corporate hospitality, BST Hyde Park offers an experience that stands out. Rather than opting for the usual sit-down meal or formal setting, this event brings energy, exclusivity, and a sense of occasion that will leave a lasting impression on your guests.

 

Hospitality That Combines Luxury with Informality

BST Hyde Park’s hospitality packages are designed to deliver a premium experience while maintaining a relaxed and inviting atmosphere. Guests enjoy all-day access to the exclusive hospitality facility, featuring uninterrupted views of the stage from a private balcony. The thoughtfully curated experience includes:
● Complimentary bar with a selection of premium beverages.
● Roaming small plates and grazing stations offering a variety of delectable bites throughout the day.
● Ample seating and space for building relationships throughout the experience.

This combination of informality and luxury makes BST Hyde Park an ideal setting for nurturing business relationships. Unlike the rigid structure of a formal event, this setting encourages genuine connections and the energy of an electric concert.

Waitress pouring a glass of Champagne behind the bar in the Great Oak Roof Garden hospitality at BST Hyde Park

Delivering Return on Investment

Corporate entertaining is an investment, and its ROI should be carefully considered. BST Hyde Park offers numerous benefits that can make this a worthwhile addition to your business strategy:

1. Building Stronger Relationships

The relaxed yet exclusive setting fosters deeper connections. Whether you’re engaging with potential clients, strengthening ties with existing partners, or rewarding employees, this experience creates an environment conducive to meaningful conversations.

2. Standing Out from the Competition

Hosting guests at an event like BST Hyde Park showcases your company’s creativity and willingness to go beyond the ordinary. This bold choice demonstrates thoughtfulness and innovation, qualities that can help distinguish your brand in competitive industries.

3. Enhancing Brand Perception

Associating your business with such a prestigious event aligns your brand with excellence and sophistication. Guests are likely to associate the positive experience with your company, enhancing brand loyalty and reputation.

View of the Great Oak Stage at BST Hyde Park from the Great Oak Roof Garden hospitality suite

The Power of Informal Hospitality

Whilst experiencing hospitality at BST, guests can enjoy live performances from world-renowned artists while bonding with fellow guests in between. The ability to grab a drink during the performance, soak in the atmosphere, and still have space to sit down and chat allows for a more genuine connection.
The event’s informal nature can also break down hierarchical barriers, making it easier for senior leaders and potential clients to connect on a personal level. This human element can lead to stronger, more productive relationships in the long term.
Fireworks over the Great Oak Stage during a perfromance at BST Hyde Park

A Hospitality Experience Like No Other

Blending the energy and sheer joy of seeing legends perform and informal business chat can really help you stand out. In a world of sticking with the tried and tested, this is your chance to ensure that you make a lasting impression.

If you’re looking for a bold and impactful way to entertain clients, reward employees, or engage partners, BST Hyde Park is a compelling choice. With its unparalleled line-up, luxurious hospitality offerings, and ability to deliver tangible business benefits, it’s an investment that pays dividends in both relationships and ROI.

For more details on our VIP hospitality packages and to secure your spot at BST Hyde Park 2025, visit our dedicated page.

By rethinking your approach to corporate entertaining, you can elevate your business relationships and stand out in the minds of your guests. BST Hyde Park is more than an event – it’s an opportunity to connect, celebrate, and succeed!

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