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HerStory: Premium Hospitality at Women’s Sport
Raising the game; empowering the future
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HerStory: Advancing Women's Sport
Women’s sport has witnessed a significant boom over the past 10 years - but this phenomenon is perhaps less so represented when it comes to sports hospitality…
That changed recently, with the launch of HerStory; Keith Prowse's female-delivered premium experience at women's sporting events, with it’s industry-first iteration served at The Queen’s Club and The Championships, Wimbledon in 2025 & 2026.
Each HerStory iteration features educational, interactive insights sessions with key sports & business personalities - with a keen eye on sustainability and importantly, ensuring profits benefit key philanthropic causes.
Update; HerStory 2027 is now back onsale for WTA Week at The Queen's Club!
The Industry's Very First
VIP Experience to Empower & Inspire Women
"We believe in bringing you the best of the best. That's why Keith Prowse is dedicated to finding innovative ways to enhance the overall experience at incredible events. We're especially excited by the growing interest and enthusiasm around women's sports on and off the courts, hence why we're partnering with our rightsholders to create this premium experience - one we truly believe will delight fans alongside their business and personal connections."
— Samantha Coates, Marketing Director at Keith Prowse
The Finer Details
Thursday 10 June 2027 - The Queen's Club, London
Inclusive Features;
- High-end, informal space with balcony overlooking championship tennis - plus seating both inside and out
- Profits from this experience will benefit the powerful work of the LTA Tennis Foundation
- Insights sessions featuring esteemed sports and sports business personalities
- DJ throughout the day
- Takeaway gift to mark your memorable experience
To Eat;
- A roaming Asian fusion menu from Smoking Lobster, with live Chef station
- Roaming afternoon tea served to you
To Drink;
- Nyetimber reception upon arrival
- A specially curated cocktail menu, plus Pimm’s, wine, spirits, beers & soft drinks
- Takeaway drinks to sip during the on-court action
Your View;
- Premium Andy Murray Arena (Centre Court) tickets in the North Stand - a short walk from the facility, with padded seats, located behind the players
Closer to the Action;
- Private terrace overlooking Court 1 and Court 2
- VIP entrance lane via Palliser Road, straight into first-floor space
Dining Style;
- High-end, premium-informal space - with seating options inside and outside
- Plentiful roaming food – with a focus on local, seasonal ingredients - served throughout the day
- Book individual places to suit any group size
Price per person; From £625pp + VAT
Have a look back at HerStory this past year
Just a taste of what's to come next summer!
Why we built it; HerStory
HerStory is shaping the future of women's sport and premium experiences - this is our "why."
Learn more
Press release; Keith Prowse unveils HerStory
Discover a multi-venue hospitality experience designed to inspire the next generation of women in sport.
Learn more